
Tesla CEO Elon Musk ,has pledged to return his company to growth this year, after the company recorded its first-ever sales decline in 2024, but the odds appear to be against him.
Ongoing protests in many countries against the billionaire’s involvement in US president Donald Trump’s administration, and far-right policies in Europe have tarnished the image of the leading electric car brand.
This was a major factor behind Tesla’s 13% drop in quarterly deliveries on Wednesday, its weakest in nearly three years.
Criticism of businessman Elon Musk isn’t the only reason for the sales decline.
The company has also experienced a widespread recall of its Cybertruck, which has been plagued by manufacturing issues, not to mention the technical problems that have plagued many of Tesla’s models.
Tesla’s problems don’t appear to be ending anytime soon, especially after US president Trump’s recent decision to impose tariffs on imports, which will impact US exports.
With the intense competition from Chinese companies, Tesla will suffer greatly, especially if countries affected by US tariffs impose bans on american goods.